i.want.world

my project & life in vienna

loblaws generic packaging design: simple is effective

Here are some great examples of simple packaging design - that transform a supermarket generic product line into a cohesive group of products. 

All of the products are part of the generics at Loblaws a Canadian grocery chain that also includes Atlantic SaveEasy, a chain of grocery stores in the Canadian Maritimes where these photos were taken.

The visual effect of all the stores generics in the same basic yellow color scheme is amazing and makes the products easy to identify for consumers.  I love how the packaging looks - esp the white vinegar.  

image from lh3.ggpht.com

 

image from lh6.ggpht.com

image from lh5.ggpht.com

image from lh5.ggpht.com

Images via nick haus

via Sustainable is Good | Where design, lifestyle and packaging meet
by Rider Thompson on 9/28/09

Filed under  //   branding   canada   climate   packaging  

ridiculous 'paragraph' of the month


While reading a study commissioned by the EU with the objective of determining "to what extent the European standardization system in its present form can guarantee appropriate access to all interested parties" along with accompanying recommendations for "avenues of exploration", I came across this paragraph:

"The participation of SMEs and societal stakeholders can be hampered by a lack of resources and technical expertise. This can, in turn, affect the consensus reaching process and therefore cause delays in standards development. The Commission is therefore providing financial support to European organizations and associations representing SMEs and societal stakeholder interests."


The Commission pays these guys in order to gain 'consensus' and the 'participation' of stakeholders - so called 'private organizations' - during the standardization process. I really would like to know, how does that work? 

 

Filed under  //   diplomaticgoods   europe   reference   standards   study  

Event: Martin Scorsese. The complete works


Martin Scorsese. The complete works. - Vienna

28 Aug 19:00 - 05 Oct 00:00

You probably already have seen a good portion of Martin Scorsese’s films (let’s not call them movies, could we?). From the dorm room poster classic Taxi Driver to the generation defining Mean Streets or his academy award winning The Departed, the majority of his films are basically part of film history.

But even in the time of home-cinema and blue-ray, you shouldn’t miss out on the opportunity to see his complete works during the next weeks at Filmmuseum.

This could be your chance of a lifetime to scream-along “Lawyer” with Robert de Niro in Cape Fear.


Filmmuseum
Augustinerstraße 1, 1010 Vienna, Austria
http://www.imdb.com/name/nm0000217/

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via Vienna - unlike on 8/28/09

Filed under  //   event   film   vienna  

Andy Warhol would be happy

David Reilly at Bloomberg notes that the pricing of credit default swaps on both the US government debt and Campbell’s is the same...

Here is the link. Hat tip goes to TheBrowser.

Warhol_campbells-soup

via Marginal Revolution by Tyler Cowen on 8/31/09

Filed under  //   banks   crisis   markets   U.S.  

new EU law on organic agriculture is a step backwards for France


France will lose its familiar green Agriculture Biologique (AB) label next year. New rules came into effect on Jan 1, 2009 aimed at harmonizing standards among the 27 European Union nations on organic agriculture. While the text seeks to simplify and impose common standards, the net effect for countries like France is to considerably lower the barrier for organic agriculture. According to a poll conducted by the CSA/Agence Bio in 2008, 85 percent of French people know the AB label and use it as a reference for consumer decisions.

Under the EU law, national labels will disappear in July 2010 to be replaced by a mandatory European logo, which is currently the object of a contest open to EU art or design students.

On the positive side, new products like wine, plants, seeds, yeast and aquaculture will be classified under the new label. The new legislation upholds the fundamental principles of organic agriculture: ie a ban on the use of chemical pesticides, respect for animal welfare, a ban on the deliberate introduction of GM crops.

However, a doorway has been opened to accidental GM contamination from neighbouring fields, on the condition that the traces of GM crops are less than 0.9 % of the total weight of the product. Furthermore, contrary to previous French legislation, pig and poultry farmers no longer have to produce at least 40 percent of their animal feed on site. Finally, the new legislation has fewer restrictions on antibiotic treatments (three annual treatments are now permitted. Poultry can now be sold at 70 days compared with the former minimum of 81 days and anti-parasite treatments are now allowed.

French organic producers, for their part, intend to roll out their own, more demanding set of criteria starting from January 2010 in order to maintain their high standards. Standards aside, it is worth noting that France – Europe’s top pesticide user – is a big laggard when it comes to organic agriculture in terms of surface area planted. Only 2 percent of land in France is farmed organically, compared with the European average of 4-5 percent. Best performers among the 27 are Austria (13 percent), Estonia, Latvia and Italy (9 percent) and Greece (8 percent).

via La Vie Verte by Denise Young on 5/4/09

Filed under  //   bio   diplomaticgoods   europe   organic  

c'est la crise & autre cliché


The idea is simple. French artist Sébastien Bouchard embellished an African calabash bowl with hand-painted Louis Vuitton monograms then took pictures of it.

via Sébastien Bouchard, plasticien by sebastien on 7/26/09

Filed under  //   africa   crisis   photographs  

how a sewing machine works


Lockstitch

It suddenly makes sense.

Filed under  //   fun   photographs  

the Economist on buying local

The Economist has an article in this week's issue about the "Buy Local" movement, in which three reasons for buying local are put forward:
  • A "character" argument: "local and independent businesses have more individual character" and "are owned by your friends and neighbours. "
  • An environmental argument: "it takes much less carbon to haul a truck from a few towns over than from halfway across the country. "
  • An economic argument: studies show that "locally-owned businesses put about twice as much money back into the community as the chains do."

I can understand the first two as valid reasons to buy local, but I question the third.  No doubt there is a short-term economic boost to a particular community if people start buying local, and part of this may come from locally-owned businesses putting more money "back into the community." 

But it seems to me that the inevitable response will be that other communities start buying local, too, which means that the first community loses a portion of its "export" markets.  On balance, I don't think we are better off with an economy characterized by lots of small, regional markets that don't trade much with each other.

 via International Economic Law and Policy Blog by Simon Lester on 8/7/09

Filed under  //   commerce   ecologisca   food  

climate: the limits of public concern

WorldPublicOpinion.org has a new poll up showing worldwide desire for government action on climate change. But the pollsters didn't ask people what it was they wanted governments to do, or how much they were prepared to pay for this unspecified action.

The Lowy Institute can fill in this gap, at least with regard to Australian opinion. We asked Australians in July 2008, 'If it helped solve climate change, how much extra would you be willing to pay each month on your electricity bill?'  

As always, the public wants government to give it something for almost nothing. One suspects that global opinion would not be much different.

And thus the clamour for governments to 'do something' disappears in a puff of smoke. It's really not so surprising — if the public clamour for action implied in the WorldPublicOpinion.org poll was real, then a lot more would already have happened and Copenhagen would look like a cakewalk right now.

via The Interpreter by Sam Roggeveen on 7/30/09

Filed under  //   australia   climate   ecologisca  

Brüno kommt in Wien - Vienna


Brüno kommt in Wien - Shop - Vienna

Follow his funkyzeit tour nach wien! Find the best tools for your pleasure and relaxation thereafter.

via Vienna - unlike on 7/24/09

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Filed under  //   event   film   vienna